HRC is a prominent Japanese company specializing in women’s beauty products and spas. With a primary focus on natural ingredients, its products range from cosmetics, skin care, hair care, supplements to wellbeing services that deliver holistic care for women’s skin and beauty. Established in 2001, HRC is led by founder Ikuyo Kasuga, who is widely renowned in the industry and has over 30 years of experience.

HRC products are recognized for their high standards of quality and the abundance of natural oils and aromas, including some uniquely Japanese components such as yuzu and sakura. Careful research and formulation in collaboration with university labs means they are always effective while being gentle on the skin. Products are made in Japan using natural Japanese ingredients, and do not contain any artificial fragrances or coloring.

HRC products are designed by women and they carry the mark of feminine sense and insight. They combine multiple aspects of wellbeing that extend to the health and relaxation of the face, body and mind, by gently stimulating the senses while caring for the hair and skin.

Since its inception, HRC has developed its own league of top brand names across the beauty industry. Nursery, its leading skin care brand and spa, is popular for its simplified cleansing regimen and the inspired use of a large variety of fresh natural ingredients. Lovejeveil offers make-up, nail and hair care, while Esthe Dew specializes in spa service including moisturizing milks, lotions and face masks for professional and personal use. The latest addition is PWB, a range of innovative beauty supplements that rounds up the brand collection to make for a comprehensive approach to lasting health and beauty.

Building on its success in the Japanese, American, and Chinese markets, it is expanding its reach into international markets in response to demand from discerning women looking for authentic, natural, and high-quality beauty products at fair prices.

A founding member of the Japan International Therapist Association – JITA and a leader in educating therapists, as well as disseminating Japanese beauty products and services to the world, HRC is well-known for its innovation and its responsiveness to new market trends, customer sophistication, and demand for natural beauty products.